Job Description

Join this Marketing Team and contribute to shaping the future of data with an industry-leading tech company! This is an exciting opportunity to support a fast-growing organization as they scale.

As a Senior Email Marketing Specialist , you will lead email marketing initiatives by developing governance frameworks, optimizing processes, and collaborating with cross-functional teams to drive audience engagement and campaign success.

• 3+ years of experience in email marketing or lifecycle marketing, preferably in a high-growth tech environment.
• Hands-on expertise with Marketo or similar enterprise-level marketing automation platforms.
• strong proficiency in HTML , dynamic content development, and email nurture campaign creation.
• Excellent project management skills with a proven ability to manage multiple priorities in a fast-paced environment.
• Data-driven approach with a focus on KPIs and performance optimization.
• A solid communication and collaboration skills; team-oriented with a proactive mindset.
• Creative problem-solver capable of generating innovative ideas for email marketing strategies.

Responsibilities

• Manage and maintain the marketing email calendar to ensure timely execution of campaigns that engage critical audiences.
• Establish a centralized Center of Excellence for email marketing, creating governance structures and promoting best practices for scalability.
• Build, customize, and deploy HTML emails in Marketo , adhering to brand guidelines and campaign strategies.
• Leverage customer data for advanced segmentation and dynamic content creation to deliver personalized email experiences.
• Design, execute, and analyze A/B tests to improve subject lines, creative content, and CTAs.
• Continuously refine and optimize email processes, including QA, SLAs, scheduling, and campaign tracking.
• Collaborate with internal teams to develop scalable, reusable email templates that cater to a wide range of marketing needs.
• Define key performance metrics (KPIs) such as open rates, click-through rates, and conversions. Provide data-driven insights and actionable recommendations to enhance campaign outcomes.
• Create and deliver training materials to support internal teams on email best practices, processes, and tools.

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