Job Description
Salary:
Marketing copywriters at Gleim areresponsible for writing engaging and clear copy across owned, earned, and paid channels that promote interest in our brand and our products. Marketing Writers produce compelling, transformative, persuasive content for different customer-facing mediumsincluding but not limited to- email, social media, digital, web, and printand collaborate with designers to see their words brought to life. If you see yourself as a creative marketer, take pride in your ability to reach and captivate your audience, please apply.
As a copywriter at Gleim, you will have the unique opportunity to contribute to a team that impacts millions worldwide through educational certification.
Responsibilities:
Write engaging, on-brand, and error-lite copyfrom long-form to short-form content to mediums and channels where every character counts
Distill messaging into headlines, taglines, andsubject lines that are engaging calls to action
Understand Gleims message, brand voice, and target audience
Edit and retool the writing of others to suit different times, places, and purposes
Turn creative direction and technical information into persuasive copy concepts
Collaborate with team members and across departments to brainstorm and develop marketing materials
Execute on approved projects and hit deadlines
Research keywords and keep abreast of best practices
Maintain and assist in the development of theteam content calendar
Other duties as assigned
Requirements:
An applicable 4-year degree (e.g., English, Journalism, Communication, Marketing, public relations, or similar)
Work efficiently to create relevant copy
Strong attention to detail
A willingness to learn and grow
Excellent copywriting skills
Must be able to work on-site in Gainesville, Florida
Included a portfolio with examples of written work
Preferred Qualifications:
Experience with a content management system, preferably WordPress.
Experience with content marketing and SEO best practices.
Familiarity with SEO and SEM software.
Familiarity with tools like Asana; valuable for managing tasks and projects efficiently.
Familiarity with the accounting and/or aviation industries (not required, but preferred).
References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.
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