Vice President of Marketing
About the Company
Esteemed organization providing high-quality services
Industry
Marketing and Advertising
Type
Privately Held
About the Role
The Company is seeking a Vice President of Marketing to define and execute an integrated customer acquisition strategy across digital media and marketing. The successful candidate will be responsible for leading marketing analytics efforts to measure the impact of online and offline marketing programs, as well as for analyzing data to provide recommendations on media spend and managing customer acquisition cost and conversion. This role also involves managing a team of employees, partnerships, agencies, and freelance resources related to marketing activities, curating data for various levers, and creating and managing media and social media campaigns. The VP of Marketing will work closely with the executive board and C-suite to communicate and implement customer acquisition strategies and marketing initiatives. Applicants for the VP of Marketing position at the company should have a strong background in marketing, with experience in content creation, email marketing, messaging, and SEO. The role requires a candidate who is adept at managing and improving customer acquisition metrics, and who can work with a team to develop and execute promotional and content calendars across multiple platforms. Strong communication skills are essential, as the VP will be regularly interacting with the executive board and C-suite. The position demands a strategic thinker who can set a roadmap for the implementation of competitive and customer data findings, and who is capable of leading a team to achieve integrated marketing strategy deployment.
Travel Percent
Less than 10%
Functions
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