This role is onsite 5 days a week in Fremont, CA About the role We're looking for an exceptional Marketing Specialist who is passionate about creating and delivering effective new user and community building initiatives that target the Mexican community. In this role, you will be collaborating with Marketing, Product, and Merchandising teams to develop best-in-class online and offline marketing efforts via organic social, paid media, and community/messaging marketing channels. You will be responsible for owning the Mexican new user and digital community strategy and execution, running various ongoing and seasonal marketing campaigns and partnering with Category Buyers to curate products that engage the Mexican audience. Responsibilities Identify target audiences, positioning and messaging to communicate value proposition of the platform across offline and online channels. Enhance social media presence by cultivating owned media channel to drive awareness, create online communities and fuel lead generations by developing and executing impactful marketing campaigns. Own paid media strategies to drive e-commerce new user acquisition, including managing online-to-offline initiatives and app acquisition campaigns. Develop impactful content and creatives in alignment with content and design teams that resonate with target audience. Support execution of a comprehensive marketing plan aligned with the company’s goals and strategy identified by the Market leader. Collaborate with stakeholders from teams like merchandising, product, and design in creating brand awareness. Track the weekly campaign performance to understand trends and identify opportunities, forecast channel performance to support the development of future marketing strategies. Key Qualifications BA in marketing, Public Relations, Communications or related fields; equivalent work experience will also be considered. 2+ years of experience in managing social media campaigns (WhatsApp, Instagram, TikTok, etc.) and digital media targeting diverse users. Experience in designing and creating content and creatives to engage with the audience and align brand messaging across media channels. Experience optimizing digital marketing channels to achieve sales and acquisition metrics (e.g., cost per order/new customer). Demonstrable experience in marketing research, analytics and tools to assess performance. Proven capability to leverage data to drive business decisions & marketing optimization. Well-organized and detail-oriented. Collaborative team player with strong problem-solving abilities. Self-motivated, curious and adaptable to a fast-paced, evolving environment. Excellent written and verbal communication skills in English and Spanish. Passion for food and deep understanding of Mexican culture, food, and nuances within Mexican and other Latino communities in the US. Benefits Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages. 401k, 4% company match. Equity and Bonus. Vacation, sick and holiday time off. Monthly mobile stipend. Monthly Weee! Points credits. Compensation Range The US base salary range for this full-time position is $68,640 - $75,000. This role may be eligible for discretionary bonuses, incentives, and benefits. Our salary ranges are determined by role, level, and location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements. Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com . For more jobs and to find out more about Weee!, visit our career page: #J-18808-Ljbffr Weee!
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