Job Description

The Marketing Manager manages the daily operations of the property and special events. The Marketing Manager develops and implements both short- and long-term promotions, event plans

and sets objectives and advances on property promotions, tournaments and other events. The Marketing Manager is expected to serve as a public relations ambassador the entire property.

This is an on-property role in Grove, Oklahoma. Remote/hybrid roles will not be considered for this.

• Establish long-term enablement templates, tools, product collateral, PowerPoint presentations and other materials to enable sales to effectively engage with customers and win deals.

• Assist in the development of incentive programs, special events and other marketing programs.

• Execute and monitor strategic marketing plans, both short and long range.

• Administers the loyalty and reward program for the property and promotions and events with the assistance of other marketing staff and operational managers.

• Manages the reward program.

• Provides advice on segmentation of the loyalty program database, the design of level privileges, major prizing and the design and content of direct marketing collateral materials.

• Develops innovative promotions and events including gaming tournaments, business partnerships, specific marketing plans and exciting special events and promotions for the patrons.

• Generates sponsorships for major promotions.

• Coordinates with outside agencies to promote and or produce promotions & events on site.

• Coordinates promotions and events with involved departments.

• Develops/creates co-operative programs to incorporate into marketing strategies.

• Maintains schedules of upcoming promotions, events, and tournaments.

• Produces pre and post event evaluation reports for the General Manager.

• Investigates, locates and purchases needed materials for promotions keeping in mind budgetary guidelines.

• Routinely keeps in contact with VIP Guests and maintains guest relations.

• Research database information to identify customer demographics and interests; consults with management on methods of targeting, developing, and informing customers of upcoming special events.

• Maintains and updates customer database continually ensuring the highest level of data integrity, including measurement systems; maintains confidentiality of database and files.

• Responsible for working and assisting with other marketing projects including but not limited to promotions, events, entertainment, tournament, trade shows, and research as directed by management.

• Responsible for obtaining the written approvals for all promotions and elements used on behalf of the property.

• Assists in the coordination of and development of administrative projects, tasks, and special events.

• Addresses personnel matter in adherence to departmental protocols, established company standards, and procedural guidelines.

• Prepares and manages budget, including expenses related to staffing levels, capital expenditures, and maintenance costs.

• Assumes Human Resources responsibilities for the department, cultivating a collaborative work environment that encourages teamwork, provides performance feedback, and upholds mutual respect.

• Ensures high-quality compliance with company policies and legal requirements.

• Demonstrates professional communication skills, fostering and sustaining positive relationships with both staff and

management.

• Providing strong leadership to guide and inspire teams. Building and managing high performance teams. Mentoring and developing team members.

• Making critical decisions that impact the overall success of the organization.

• Communicating the organization's vision, mission, and goals to employees.

• Addressing complex problems and challenges within the organization. Implementing solutions to improve efficiency and effectiveness.

• Leading and managing organizational change initiatives. Adapting strategies and operations to meet evolving business needs.

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