Marketing Manager II
Hybrid - Charlotte, NC
Contract to Full-Time Hire (W2), Weekly Pay (40 hours/week)
Pay Rate: $50/hr.
Calculated Hire is in search of a Marketing Manager II for our Utility company partner Marketing Management team. You will be responsible for the following:
Job Description
• Responsibilities will include daily support of the Enterprise Omnichannel Notification System (EONs) which includes: Ad hoc SMS/Text, Email, App Push and Outbound Voice. Supporting these channels includes database management, message creation, TCPA compliance (SMS/Text), campaign execution, tracking and reporting. Understanding of text channel governance which includes transactional text and working with other text execution teams to ensure compliance. Collaborate with cross-functional teams to execute campaigns, campaign accuracy, effectiveness, and adherence to SMS/Text legal, compliance and best practices. Assist with list and campaign design. Background in SMS/Text marketing, direct marketing, knowledge of Internet Service Providers, HTML, and Message Broadcast are desired.
Responsibilities
• Provide functional day-to-day support for customer contact channels (Ad-hoc SMS/Text, Email, App Push and Outbound Voice).
• Develop basic channel strategy requirements, governance, research, benchmarking and guiding principles for designated contact channels
• Serve as a channel subject matter expert for contact channels to the immediate work group and other departments
• Ensures alignment with overall engagement strategies and ensures consistency of messages across audiences and other customer channels
• Supports efforts to evaluate and define channel content to meet needs of identified audiences
• Monitor and Manage channel specific properties daily
• Work collaboratively with key internal partners to schedule and ensure ongoing content contributions are fresh, current, relevant and engaging
• Post/Manage/Send content on channels; be highly responsive to comments and feedback
• Ensure channel content and customer experience reflect Duke Energy’s commitment to exceptional service
• Tracks key issues raised by external and internal customers, conducts outreach to deeply understand concerns, and maintains up-to-date information on issues
• Routinely measure channel effectiveness and provide feedback and reporting for internal customers as part of campaigns or major communications projects through key metrics
• Develop protocols, processes and procedures within the department to ensure sound workflow and work management
• Serves as a liaison between the business, web, marketing and creative teams to ensure delivery of customer communications in the most efficient and productive manner
• Serves in this capacity for storm response.
• Manages and prioritizes strategic enhancements to contact channels and emerging functionality such as automation and personalization.
• Works with Business Technology Solutions team (BTS) to set and document business requirements for enhancements
• Provide input on the prioritization process to make sure the appropriate work gets done at the right time by associated teams
• Serves in large project efforts acting in a Subject Matter Expert role
• Ensure that channel guidelines, policies, and response strategies are aligned to customer engagement efforts
• Stay on top of emerging technology and new media trends to better reach key audiences and drive deeper engagement
• Remain informed on company/industry issues and public response to those issues
• Provide education to partners and stakeholders on digital channels and their benefits and uses.
• Monitor channel to gather intelligence, identify opportunities, improve or expand self-service functionality, improve business processes and respond to customer’s needs
• Performs other duties as assigned. Safety first, safety focus
• Customer-first mindset, understands & applies VOC in daily and project work
• Serves in storm role for channel(s)
• Provide staffing protocols, platform administration and training protocols for major events
Required/Basic Qualifications
• Bachelors degree
• In addition to required degree, five (5) years related work experience
Desired Qualifications
• Masters degree
Additional Preferred Qualifications
• Customer-first, VOC directed development
• HTML, agile development process & Jira
• A/B testing
• Web or Social: marketing and content development
• B2B or B2C customer experience development
• Power BI or similar
• Outbound channels: voice, email, text, and push
• Cross-channel communications & marketing
• Web analytics
• Intermediate knowledge of :
• Microsoft Office (Word, PowerPoint, Excel)
• Ability to persuade, build consensus, execute, and coach
• Excellent written, oral, and presentation skills in formal and informal settings
• Experience at on online / Internet marketing based company or agency
• Ability to translate technical information into engaging customer content
• Must be proficient at identifying trends from data pulled from analytics systems
• Must be proficient at extracting and analyzing online performance data and make recommendations for improvements
• Savvy and knowledgeable regarding digital channel trends, innovations, and technology
• Highly Organized, Detail Oriented and able to effectively multitask
• Ability to coordinate work and projects with designers, copywriters
• 5+ years: B2B and B2C customer experience and website development; Web Based marketing and/or web content development; Landing page development; Testing, benchmarking and conversion; Privacy and regulatory requirements; Usability Testing and Use Case Scenario Design
• Consulting skills to provide technical and creative advice to clients using industry best practices
• Commitment to producing error-free, superior quality work
• Proficient in principles of project management
• General knowledge of the utility industry, energy efficiency, and/or sustainability
Working Conditions
• Hybrid – Work will be performed from both remote and onsite location. However, hybrid employees should live within a reasonable commute to Charlotte Plaza Building
Specific Requirements
...Hybrid Mortgage Loan Officer Emeryville, CA (in-office 2 days a week) About Newfi Lending Founded in 2014 and headquartered in Emeryville, CA, Newfi Lending is proudly owned by Apollo Global Management, one of the largest private equity firms in the world. As a...
...-oriented individual with a passion for providing exceptional client support in a medical setting? If so, we're looking for you! We're seeking a dedicated Administrative Medical Assistant (Client Services Representative) to join our dynamic team and play a vital role in...
...About Nexa Receptionists: Nexa Receptionists 24/7/365 live answering service is a home-services focused call center that handles leads through inbound and outbound calling, chat and SMS services, appointment scheduling, customized scripts and reporting, web form follow...
...in addition to limited travel to interesting locations while on site for events. A qualified candidate for the position of Motion Graphics Designer will have 3-5+ years of experience in graphic design and animation in an ad agency or production studio environment. Our...
...Job Description Job Description General information Job Title United Airport Ramp Agent-PT- DSM Date Thursday, February 27, 2025 State Iowa City Des Moines Base Pay Rate: $ 16.75 Full/Part Time Part Time Exempt or Non-Exempt...