POSITION: Marketing Coordinator—Brand & DTC
Location: Downtown Napa, CA (Full-Time, In-Office)
John Anthony Wine & Spirits is a high-growth company in Napa Valley. Our portfolio includes Butter Wines, John Anthony Vineyards, Serial Wines, and Weather Wines, which have received multiple 90+ scores and top Nielsen ratings. To fuel growth, we seek a rockstar digital-first marketer to join our skilled team. The ideal candidate is passionate about consumer connection, highly creative, curious, analytical, and an exceptional team player. In return, we offer an exciting career with competitive benefits and growth opportunities.
Salary range: $60k-$80k + benefits.
Key Responsibilities:
· Support Brand Manager to optimize full funnel metrics for Butter Wines. Primary metrics include impressions; engagement; traffic; and community to drive brand consideration; intent to purchase; trail; repeat purchase; and advocacy.
· Digital and offline Marketing ecosystem creation and management Paid, Owned and Earned including: collateral, social media, SEO/SEM, website, blog and email marketing.
· Lead evergreen and campaign content strategy, content planning, and daily execution across brand touchpoints
· Lead social listening and responding, in addition to national customer inquiries in email and text
· Oversee photoshoot execution for content across owned channels including shot list development, purchasing and managing props and wardrobe, craft services, securing models and additional tasks as required
· Oversee partners for owned media channels: website, copywriting, experts, branded items, brand collaborations
· Monthly and quarterly reporting; annual planning
· Budget Management: social advertising, giveaways, site updates, creator collaborations
· Additional tasks as required based on business needs
Qualifications:
· Bachelor's degree REQUIRED; Marketing major STRONGLY PREFERRED
· Minimum 3-5 years marketing experience REQUIRED
· Beverage alcohol experience DESIRED
· Exceptional organizational, communications and creative writing skills
· Passion for social media and content creation
· Fluent in: Meta Business Manager; Wordpress; SEO tactics; Google Analytics, Sprout Social
What We Offer:
· Competitive salary and benefits package.
· Opportunities for career growth and professional development.
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