Job Description

Marketing Communications Manager - TEMPORARY

Rochester, NY

JK Executive Strategies is proud to partner with a global manufacturer in search of a Director of Marketing Communications Manager to join its team! The Marketing Communications (MarCom) Manager is responsible for the day-to-day development and execution of marketing communications projects for the company’s portfolio, ensuring the successful and timely completion of projects according to the creative brief, within defined schedules and budgets. This role supports the brand teams and reports to the Senior Marcom Manager. In addition, the MarCom Manager will interface with multiple external creative, digital and PR agencies, managing projects through internal processes for development and alignment, regulatory and legal approval as well as execution.

If you thrive in a fast-paced environment, then this is the opportunity for you!

Responsibilities

Marketing Communication Responsibilities:

• Execute marketing projects to align internal stakeholder inputs, interface with external agencies to deliver brand marketing projects according to schedule, budget, and compliance requirements.
• Work with Marketing, Professional and Academic Affairs as well as leverage other internal and/or external resources, to drive the development of marketing assets through facilitation, scheduling, tracking and progress reporting.
• Collaborate with Marketing Communication peers to effectively leverage organizational resources, share best practices, and drive a consistent approach to execution.
• With brand and Professional and Academic Affairs input, collaborate with internal stakeholders and external agencies to lead development and execution of brand campaigns, tactics, messaging, and claims.
• Collaborate with internal stakeholders, especially the brand marketing, sales and marketing communication team, to develop and work with key members of the team or agency partners in the execution of B2B, B2C and B2B2C materials, aligning with brand and messaging guidelines.

Marketing Process Ownership and Responsibilities:

• Manage existing marketing materials, which consists of entering new assets into the digital asset management (DAM) repository, incorporating guidance on any necessary changes or updates to the materials.
• Understand and execute day to day processes that are part of company’s communication process (e.g., Ad Promo review, claims management, posting materials to DAM, etc.).
• Responsible for budgeting/accounting of projects from PO initiation through timely invoicing by vendors and payment by company. Manage individual project budgets and provide input on costing to overall budget, working with finance.
• Responsible for ensuring accurate use of approved marketing claims wording in the promotional materials, and asset compliance with global regulatory & legal standards, through coordination with the compliance SOP and Ad Promo team.
• Track measurement of promotional activity/programs and share learnings with broader marketing organization.
• In partnership with the digital team, you will be involved in:
• Managing and optimizing the company's online presence, including website content, social media profiles, and online advertising.
• Monitoring and reporting on the performance of marketing campaigns, using data-driven insights to refine strategies and achieve KPIs.

Qualifications

• Bachelor’s degree, required.
• 7+ years of marketing experience, direct to consumer and/or B2B2C experience is preferred.
• Prior experience in project management is required.
• Prior experience as account executive in creative agencies is preferred.
• Experience in regulated or life sciences industry, would be an asset.
• Experience working with marketing automation and CRM platforms would be an asset.
• Demonstrated ability to manage/coordinate multiple projects within budget, under tight deadlines for different stakeholders.
• Strong problem-solving and prioritization skills and ability to meet changing requirements.
• Team player experienced working with various functional areas in a matrix organization.
• Demonstrated advanced writing/proof reading skills.
• Understands the technical aspects of marketing communication (e.g., print, multimedia, and digital formats).
• Demonstrated knowledge of digital marketing strategy and tactical execution to inform and execute multi-touch brand campaigns, ability to analyze reporting and make data-driven adjustments.
• Self-motivated, well-organized, and able to work independently to lead and drive projects forward.
• Strong interpersonal and communication skills.
• Understands the dynamics of working with external creative agencies.
• Proficient with office software including Microsoft Office and Outlook and other applications including PowerPoint, Project Management tools, Word, and Excel.

Salary Range: $60-70/hour

JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.

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