Job Description

For over 20 years, Spider Design, Inc. has been developing full-service digital marketing solutions for our amazing clients. We work in a fast-paced, client-focused team that turns successful projects around quickly.

We are looking for an email marketing specialist to take the lead in developing and implementing email marketing strategies for our clients. The ideal candidate will manage the end-to-end process of email marketing creation, localization, execution, and reporting, including but not limited to working with business stakeholders, creating/updating email templates, proofing copy, A/B testing, sending proofs for client review, scheduling approved sends, ensuring accurate attribution/tracking, and delivering systematic reporting with a focus on identifying opportunities for continual improvement. Writing copy and developing graphics may occasionally be needed, but not a core day-to-day responsibility.

We're looking for someone who has:

• A positive, "can do" attitude
• A natural curiosity and desire to find creative solutions to problems
• Intense attention to detail
• Excellent written and verbal communication skills
• An eye for design, and dedication to modern user experience principles
• The ability to effectively manage multiple projects/tasks of varying complexities and meet deadlines
• The ability to work well under pressure

Daily responsibilities:

• Collaborate with client teams to develop email marketing strategy for ongoing nurture campaigns as well as complex trigger-based campaigns for promotions
• Understand client marketing goals and develop copy and targeted CTAs to meet those objectives
• Produce effective and flawless interactive emails that meet industry standards, campaign objectives, and strict deadlines
• Perform objective quality assurance testing across a variety of email marketing platforms, devices, and settings (ie. dark mode) to ensure optimal user experience across the board
• Proofread emails for clarity, spelling, and grammar
• Evaluate end-to-end email performance by analyzing in-platform send data (ie. opens, clicks) and Google Analytics (destination site engagement using UTMs & Google Analytics). 
• Compile reports for client teams summarizing performance and providing suggestions for ongoing improvements
• Stay up-to-date on new email marketing trends to identify ways to upgrade email templates for improved conversion rates and retention

Proven work experience as an email marketing specialist or digital marketing specialist and experience in the following applications is required:

• Email marketing systems (Marketo preferred)
• HTML, CSS (with responsive design principles)
• Microsoft Word, Excel, PowerPoint
• Google Drive, Docs, Slides, Sheets
• Google Analytics, Google Data Studio

Work experience in the following areas gets bonus points:

• Experience with design software to create images, including Canva ( Please include creative samples with your resume or provide a link to your creative portfolio)
• Enterprise-level content management systems (IBM Websphere, MS SharePoint, Sitecore)

What We Offer Full-Time Employees

• Challenging projects - never a dull day on the job
• Friendly, hard-working (mostly introverted) team :-)
• Focused work environment

After 90-day introductory period, we offer:

• Competitive employee health insurance plan that includes medical, dental, and vision coverage
• Employer matching IRA contributions up to 3%
• One week of paid time off accrued in the first year and two weeks each subsequent year

* This position is not remote. Please do not apply if you are not able to work out of our office in Aurora, IL.

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