Email Marketing Specialist Job at Priority Marketing, Fort Myers, FL

TlBrU3NzbXorV0o5Zk5XV1lYdjdjL3R1U1E9PQ==
  • Priority Marketing
  • Fort Myers, FL

Job Description

Email Marketing Specialist

One of Southwest Florida’s most prominent agencies is looking for an experienced Email Marketing Specialist with hands-on experience with email campaign production, automation, and management to help clients achieve their goals through effective email and paid digital strategies. The role is an intermediate-level position that will work closely with accounts, social, PR, web and other departments in the company. The ideal candidate should have proven success building and managing a variety of email campaigns for multiple clients.

Key Responsibilities:

  • Effectively implement client’s respective strategy into successful email marketing campaigns that achieve specific client goals and business objectives
  • Write, execute, and schedule weekly, monthly, and quarterly e-newsletters, email blasts, and campaigns through a variety of email marketing platforms
  • Develop and execute high impact email campaigns supporting the full funnel to establish messaging, targeting, testing, and the plan for measurement
  • Develop tests and implement monthly campaigns, automated drip sequences, triggered emails, and transactional correspondence
  • Provide quality assurance for outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, and segmentation
  • Maintain list health and integration with other vendors
  • Set up audience segmentation and targeted lists to achieve client goals
  • Monitor, track, and report on all marketing campaign performance (open rates, CTR, etc.). Provide analyses of email campaigns and recommendations for enhancing their effectiveness
  • Work closely with the creative team to develop and test new creative
  • Keep up to date with current marketing initiatives, creative content strategies, and overall channel growth and best practices
  • Perform email marketing audits and provide recommendations
  • Produce monthly, quarterly , and ad-hoc digital reports on key performance indicators across all platforms, identifying key takeaways and strategies for improvement
  • Manage client reputations by consistently monitoring and responding to reviews in each client’s brand voice
  • Maintain client online listings on multiple platforms including, but not limited to, Google My Business, Yelp, Bing, TripAdvisor, etc.
  • Develop and implement paid social ads including through Facebook Ads Manager
  • Provide support to produce livestreams and podcasts
  • Distribute video and audio podcasts to all the major podcast listings
  • Regularly attend client and team meetings as needed

Professional Experience:

  • 3-5 years’ experience in email marketing production
  • Proven experience creating and distributing email campaigns through email service platforms such as MailChimp, Constant Contact, Active Campaign, Klaviyo or similar
  • Expertise in email best practices, including automation, segmentation, deliverability, copy, and design approaches
  • Experience in collaborating with marketing teams to meet and execute creative and content needs for email and paid digital campaigns
  • Extensive knowledge with reporting on results and providing strategic recommendations, specifically presenting on how campaigns serve looking at all areas including email, web, organic and paid social, PR, and more
  • Experience with producing and distributing livestreams and podcasts

Knowledge:

  • Strong understanding of email marketing tools, including Constant Contact, MailChimp, Active Campaign, Klaviyo or similar
  • Highly proficient in building audiences for segmentation and re-targeting, A/B testing, staging and deployment, and automated campaigns
  • Strong knowledge of email best practices
  • Proficient knowledge in paid social media ads including Facebook Ads Manager
  • Knowledge and experience executing strategies for online reputation management and review monitoring
  • Knowledge of Podcast and livestream creation, production, and distribution

Skills:

  • Strong written and verbal communication skills with superb attention to detail
  • Highly collaborative and invested in improving and growing the email marketing and paid social media efforts to exceed client expectations
  • Ability to manage shifting priorities and tight deadlines associated with a fast-paced environment
  • A strategic and solutions-driven mindset
  • Effective organization and time management skills

Job Tags

Shift work,

Similar Jobs

Lucid Software

Spanish International Digital Marketing Specialist Job at Lucid Software

 ...customers include Google, GE, and NBC Universal, and we partner with leaders such as Google, Atlassian, and Microsoft.**Spanish International Digital Marketing Specialist**We're searching for a talented individual to join our International Marketing team, focusing on... 

RISE Modern Wellness

Wellness Coach Job at RISE Modern Wellness

 ...RISE Modern Wellness (Lake Houston) in Houston, TX, is hiring a team of wellness coaches who are passionate about health and committed to continuous learning to join our dynamic team. We are located at 14555 West Lake Houston Parkway (in the Lake Houston area, near... 

F&M Trust

Senior Bank Teller Job at F&M Trust

 ...service, performing a wide array of transactions, recommending bank products and services that will be of benefit to our customers,...  ...institutions may title their positions like the following: bank teller, banking associate, banking representative, branch banker, community... 

Uber

Driver gig - Earn on your schedule Job at Uber

 ...Driver gig - Earn on your schedule at Uber summary: Driving with Uber provides a flexible opportunity to earn money on your...  ...ride-sharing, flexible driving, part-time job, earn cash quickly, driver requirements, independent contractor, transportation, vehicle rental... 

St Mary's County

Museum Assistant - Hourly Job at St Mary's County

 ...Type: HourlyJob Number: 202200040Department: Recreation and ParksOpening Date: 02/05/2025Job SummaryGreets visitors to the museum; performs gift shop and admission sales; maintains daily financial and attendance records; gives guided walking tours; performs other...