Job Description

Founded in 2014, Maison MRKT’s mission is to create a world where best-in-class brands can directly connect with their customers. Maison MRKT uniquely leverages data and technology to empower brands around the world to unlock and monetize their owned channels.

As an Email Marketing Manager, here is what you'll be working on:

• Email Strategy: Develop and execute high-performing email marketing campaigns using Klaviyo. Leverage customer segmentation, lifecycle automation, and personalization to drive engagement and revenue growth.
• Campaign Optimization: Analyze campaign performance metrics, A/B test subject lines, creative, and content, and continuously refine email marketing strategies based on data-driven insights.
• Lifecycle Marketing: Own and optimize the entire customer journey through email automation, including welcome flows, abandoned cart sequences, post-purchase engagement, and win-back campaigns.
• List Growth & Management: Develop strategies to grow, clean, and maintain a high-quality email list while ensuring compliance with email regulations
• Creative Collaboration: Work closely with designers and copywriters to craft compelling email content, ensuring all campaigns align with brand guidelines and resonate with target audiences.
• Segmentation & Personalization: Utilize Klaviyo’s advanced segmentation capabilities to tailor messaging based on customer behavior, demographics, and purchase history.
• Ecommerce & Retail Expertise: Leverage industry best practices for email marketing in the retail and ecommerce space, optimizing for high conversion rates and customer retention.

Role Requirements:

• 2+ years of experience in email marketing, preferably within retail, ecommerce, or direct-to-consumer brands.
• Expertise in Klaviyo with a deep understanding of segmentation, automation, A/B testing, and reporting.

- Strong analytical mindset with the ability to interpret performance data and make data-driven recommendations.

- Experience optimizing email marketing for conversion rate, engagement, and customer retention.

- Basic proficiency in HTML/CSS for email template customization is a plus.

- Experience with SMS marketing and integration within a holistic retention marketing strategy is a plus.

- Familiarity with the fashion, lifestyle, or beauty industry is a plus but not required.

- Ability to manage multiple campaigns in a fast-paced environment with strong attention to detail.

- Excellent communication skills and a collaborative approach to working with cross-functional teams.

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