Email Marketing Manager Job at USA Clinics Group, Northbrook, IL

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  • USA Clinics Group
  • Northbrook, IL

Job Description

USA Vein Clinics, headquartered in Northbrook, IL is looking for a Marketing Manager with proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult and assist all levels of management and staff, media and PR experience.

  • Writing email copy, managing our email database, designing email newsletters, and more
  • You will be measured on targets for both new customer acquisition and customer retention
  • You will work closely with Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaigns
  • Design and implement email marketing campaigns
  • This includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists and more
  • Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements and establish best practices
  • Perform A/B tests on elements such as subject line, CTA, layout and content
  • Ensure prompt, accurate and error-free communication to build loyal relationships and minimize unsubscribes
  • Work closely with sales and marketing teams to identify our target email audience, grow our email database and create email sequences
  • Structure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates
  • Work with leadership to determine goals; report on bottom lines generated from email marketing efforts
  • Maintain email database health on a regular basis

Requirements

  • 4+ years of hands-on email marketing experience, preferably at a healthcare company
  • Strong understanding of email marketing best practices and analytics
  • Hands-on experience working with CRM and marketing automation technologies
  • Experience with list building, list segmentation and best practices with list management
  • Ability to track, measure and report on results of email marketing campaigns to determine ROI
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Deep understanding of analytics with a proven track record of using data to drive decisions
  • Experience using Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.
  • Excellent communication skills both written and verbal
  • Must be detail oriented, organized and exhibit critical thinking ability
  • You have experience with HTML and/or Sequel
  • You have examples or a portfolio ready to share
  • You have growth mindset and Love to learn

Benefits

  • Health
  • Dental
  • Vision
  • 401k

Job Tags

Full time, Work experience placement,

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