Job Description

The Channel Marketing Intern will gain valuable exposure and experience across nearly all elements of the marketing function and marketing communications for Generac products and services. The Marketing Intern role will partner with the Channel Marketing Manager and team in executing marketing projects, supporting cross-functional teams such as Sales and Product Management, and contributing to the development of marketing materials and campaigns. The Channel Marketing Intern will gain valuable experience in project management, messaging development, program management and marketing communications with visibility across the broader organization. Primary Responsibilities include supporting the development of multi-channel marketing plans and materials, assisting in the creation of sales enablement content such as emails, presentations, and brochures; assisting in submitting, reviewing and editing marketing materials to ensure consistency and quality for digital and print assets; aiding in the execution and administration of Co-Op programs across multiple channels, including data tracking and reimbursement processing; helping maintain and organize channel marketing resources for partners, ensuring easy access and maximum utilization; learning to analyze and report on marketing performance using tools like Salesforce Marketing Cloud, SAP CRM, and Excel, under the guidance of senior team members. Minimum qualifications include currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Communication or similar field; ability to work a minimum of 20 hours per week year-round and full-time during summer and school breaks; ability to work independently and collaboratively; strong organization and project management skills; creative thinking in developing marketing strategies in a B2B environment; initiative and ownership of tasks and projects; fast learner and adaptability; eagerness to develop new skills, technologies, and industry trends. Preferred qualifications include sophomore status or above, strong computer skills in Microsoft Office Suite, strong writing and communication skills, basic graphic design skills, previous working or volunteer experience, and involvement in extracurricular or non-profit organizations. The role typically involves working in an office environment with occasional remote work possibilities, requires physical demands such as talking, hearing, standing, walking, occasional stooping, bending, reaching, lifting up to 25-50 pounds, and frequent computer-based work. Compensation is based on experience and qualifications with a competitive hourly rate.

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